Search Engine Marketing

Search Engine Marketing

Search Engine Marketing is more important today as it has ever been and is still arguably the best performing marketing medium.

Over the past two years competition for limited real estate o the first page of results has reached saturation point. Google’s ongoing changes to it’s algorithm and structural changes to the Search Engine Results Page (SERP) has made it even harder for business to compete for limited space.

Traffic² was founded by three of Australia’s most senior search engine marketers having started in search before Google was a child and have helped pioneer the industry to what it is today.